Joico Colourful Anti-Fade Shampoo 300ml:
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Benefits:
Free of SLS/SLES sulfates
Gently cleanses colour-treated hair
Fortifies hair for 3 times greater resistance to breakage
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
When using Colourful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Joico Colourful Anti-Fade Conditioner 250ml:
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
Benefits:
Instantly detangles and nourishes color-treated hair
Protects hair and reduces breakage by over 70%
When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo